GLOBAL INFO EDGE — TERMS & CONDITIONS OF SERVICES (UPDATED)
Please read these terms carefully. By using our website or signing up for services, you agree to these terms.
-
SCOPE
01.1 These Terms cover PPC / paid media campaign management, social ads management, and related digital marketing services provided by Global Info Edge (“Agency”, “we”, “us”, “our”).
01.2 Services include campaign setup, ongoing optimisation, tracking, reporting and other items explicitly quoted in the scope of work. -
AUTHORITY & PAYMENT SETUP
02.1 By signing an order, the client confirms they have the authority to engage Global Info Edge and to approve payments for services and media spend.
02.2 Where requested by the client, Global Info Edge may set up automated billing (credit card, bank mandate, or other agreed payment methods). Automated billing will only be set up with the client’s prior written authorisation. -
MANAGEMENT SERVICE FEES — STANDARD & PREMIUM
03.1 Standard Public Plan — Management Retainer:
03.1.1 Monthly Retainer: ₹55,000 per 30-day active management period.
03.1.2 Included Ad Budget: Management for ad budgets up to ₹150,000 per month across up to 3 agreed advertising channels.
03.2 Premium / Complex Accounts:
03.2.1 Retainer Range: ₹85,000 – ₹1,50,000 per month for multi-geo, large catalogue, complex funnels, advanced tracking or similar complexity.
03.3 Minimum Fee Floor:
03.3.1 The minimum applicable management fee for any month is ₹55,000 unless otherwise agreed in writing. -
HYBRID TIER PRICING MODEL (APPLIES TO INCREMENTAL SPEND)
04.1 Fees above the included ad budget are charged on incremental tiers:
04.1.1 Tier 1 — Up to ₹150,000: Included in retainer.
04.1.2 Tier 2 — ₹150,001 to ₹500,000: 15% on the amount within this tier.
04.1.3 Tier 3 — ₹500,001 to ₹1,000,000: 12% on the amount within this tier.
04.1.4 Tier 4 — ₹1,000,001 and above: 10% on the amount within this tier (agency may offer 8% for strategic, high-volume partners by separate written agreement).
04.2 Fee Calculation:
04.2.1 Management fees are calculated on the portion of spend that falls into each tier (incremental method) unless a single-percentage arrangement is agreed in writing before campaign start.
04.3 Alternate Simple % Option:
04.3.1 If the client prefers, the agency may agree in writing to apply a single percentage on total spend for the month (example: 15% on total spend). This must be agreed prior to campaign start. -
ADVANCE COMMITMENTS & DISCOUNTS (RETAINER FEES ONLY)
05.1 3-Month Advance: 5% discount on total retainer amount (payable upfront).
05.2 6-Month Advance: 10% discount on total retainer amount (payable upfront).
05.3 12-Month Advance: 15% discount on total retainer amount (payable upfront).
05.4 Discount Conditions:
05.4.1 Discounts apply only to management retainer fees and do NOT apply to pass-through advertising platform spend.
05.4.2 Advance payments are non-refundable except as required by law or as otherwise agreed in writing. -
AGENCY-MANAGED ADVERTISING SPEND (PASS-THROUGH BILLING)
06.1 If the client requests Agency-Managed billing (Agency pays platforms on the client’s behalf), the following apply:
06.1.1 Client must pay 100% advance for the estimated monthly advertising platform budget (pass-through media spend).
06.1.2 Client must also pay the management retainer and any estimated tier fees in advance for the billing period.
06.2 Invoicing:
06.2.1 Agency will invoice separately for (a) pass-through media spend and (b) agency service fees.
06.2.2 GST @ 18% is applied on agency service fees. Pass-through media spend is shown as a separate line item; GST treatment on pass-through spend follows applicable tax rules.
06.3 Budget Changes:
06.3.1 Any mid-period increase to the approved ad budget requires additional advance payment before the increase is implemented.
06.4 Reconciliation & Refunds:
06.4.1 Agency will reconcile spend monthly and provide platform evidence on request.
06.4.2 Amounts spent on advertising platforms are non-refundable by the Agency. Any refunds issued by platforms will be credited per platform policy and reconciled with the client. -
BILLING, PAYMENT TERMS & METHODS
07.1 Standard Payment Terms:
07.1.1 All invoices are payable within 1 (one) day from the invoice date unless otherwise agreed in writing.
07.2 Digital Marketing Services & Retainers:
07.2.1 100% advance payment is required before the start of each service period unless an advance commitment discount (section 05) is agreed.
07.3 Website & Development Projects:
07.3.1 50% deposit on order confirmation; remaining 50% on delivery.
07.4 Accepted Payment Methods: Bank transfer, UPI, credit card (if authorised), or other agreed methods. Payment details will appear on invoices. -
EARLY PAYMENT INCENTIVE
08.1 Payments received within 7 days of the invoice date earn a 1% credit applied to the next month’s invoice (applies to agency service fees only). -
LATE PAYMENTS, INTEREST & COLLECTION
09.1 Late Fee:
09.1.1 If payment is not received by the due date, late charges apply: 0.15% interest per day on the outstanding amount OR ₹100 per day, whichever is higher, until payment is made.
09.2 Service Suspension & Recovery:
09.2.1 If invoices remain unpaid after reminders, the Agency may suspend services, withhold access to accounts and deliverables, and pursue recovery. Collection costs and legal fees incurred to recover overdue amounts are recoverable from the client. -
TERM, CANCELLATION & PAUSE
10.1 Minimum Recommended Term:
10.1.1 Agency recommends a minimum engagement of 3 months for optimal results.
10.2 Cancellation:
10.2.1 Either party may cancel with 30 days’ written notice unless a different notice period is agreed.
10.2.2 If the client cancels mid-month, the client remains liable for the full month unless otherwise agreed.
10.3 Pause:
10.3.1 Client may request a pause of services; maximum pause duration and reactivation terms to be agreed in writing. -
CLIENT RESPONSIBILITIES
11.1 Account Access:
11.1.1 Client must provide timely access to ad accounts, analytics, landing pages, creatives, and other systems required for campaign execution.
11.2 Approvals & Content:
11.2.1 Client must review and approve creatives, landing page changes and strategy requests promptly. Delays can impact campaign performance and timelines. -
SECURITY, CONFIDENTIALITY & DATA
12.1 Security:
12.1.1 Client must notify Agency immediately if credentials are compromised. The agency may suspend access due to security concerns.
12.2 Confidentiality:
12.2.1 Agency will not disclose confidential campaign information except as required to provide services or as required by law.
12.3 Data Retention & Case Studies:
12.3.1 Agency may retain anonymised performance data for internal reporting and case studies unless the client requests confidentiality in writing. -
INTELLECTUAL PROPERTY
13.1 Ownership:
13.1.1 Campaign creative, copy, designs and tracking setups remain the property of the Agency until full payment is received unless agreed otherwise in writing.
13.2 License:
13.2.1 On full payment, ownership/usage rights transfer as specified in the service agreement. -
LIMITATION OF LIABILITY
14.1 Agency will use reasonable skill and care. However, the Agency is not liable for indirect, incidental, or consequential losses.
14.2 Agency is not responsible for decisions or actions taken by advertising platforms (account suspensions, policy changes, billing issues). Any refunds from platforms are governed by platform policies. -
FORCE MAJEURE
15.1 Neither party is liable for failure to perform due to events beyond reasonable control (natural disasters, strikes, platform outages etc.). If such events persist >14 days, either party may terminate with notice. -
ASSIGNMENT & SUBCONTRACTING
16.1 Client may not assign the Service without Agency’s written consent. Agency may subcontract parts of the services and remains responsible for delivery. -
DATA PROTECTION & PRIVACY
17.1 Agency will process personal data as required to deliver services and in accordance with applicable law and the parties’ privacy agreement. -
GOVERNING LAW & DISPUTES
18.1 These terms are governed by the laws of India. Disputes will be resolved by mediation/arbitration in India unless otherwise agreed. -
CHANGES TO TERMS
19.1 Agency may update these terms with 30 days’ notice. Updated terms will be published on agency systems and communicated to clients. -
ACCEPTANCE
20.1 By approving an invoice, signing a proposal, or placing an order, the client acknowledges and accepts these Terms & Conditions.
END OF TERMS